Digital Advertising

Digital Advertising Services For Your Business

Original and engaging search and display ads that generate leads, sales, and revenue from your target audience.

Learn more about my digital advertising services.

Located in Albany, New York, I am a freelancer dedicated to providing digital advertising services to help businesses. Achieve your goals and achieve online success.

Learn more about how advertising services and how they can help your business now! If you’re looking for an Albany digital marketer – as a freelancer, I have you covered. I have worked in the Capital Region, Northeast, United States, and internationally.

Pay-per-click Advertising (PPC)

PPC is a paid advertising model that stands for pay-per-click. It is a form of internet marketing in which advertisers pay a fee each time one of their ads is clicked and allows marketers to bid on specific keywords and phrases they want for their advertisements.

If your business needs a boost in traffic to your website, PPC optimization can have results and start driving traffic quickly.

Search engine advertising such as Using Google Ads is is the most common type of PPC. Paid advertising opportunities exist on Facebook, and Instagram, and other platforms.

Search Engine Optimization (SEO)

SEO stands for Search Engine Optimization. SEO is the practice of increasing the amount and quality of traffic to your website from search engines like Google on the Search Engine Results Pages. 

I am a Search Engine Optimization Specialist.

Search Engine Results Pages, also known as SERPs, are Google’s way to respond when a user is looking something up. SEO encompasses several strategies designed to boost your website’s overall ranking and rankings for keywords and phrases related to your business.

Search Engine Optimization specialists and PPC advertisers are fighting for the most prominent parts of the SERPs. The most prominent part is the top of the first page. Competition is fierce for organic ranking and developments and continuous updates in search mean it’s more important than ever to hire an expert for SEO and digital marketing that knows how search works and what they can do to maximize your business ranking and visibility.

 

Content Marketing

Content marketing is a long-term effective lead generation strategy that focuses on building a relationship with your target audience by giving them valuable high-quality content.

Content marketing revolves around writing, creating, and distributing of relevant and consistent content to attract, then acquire a defined audience. The long-term goal of that interaction is to drive profitable customer action.

I work with your business to understand your goals, get to know your industry, I help you engage customers and site visitors that they need so they can take the next step with your company.

All the content produced content marketing plan is designed to integrate with my SEO services and PPC campaigns.

Email Marketing

Email marketing is a highly effective and affordable digital marketing strategy, and it allows you to reach recipients right in their inboxes. It is so effective because it lets you convert prospects into customers. It also allows interacting with previous customers. Email marketing interaction provides promoting your brand and increases sales.

For every $1 spent, email marketing has an average $38 return on investment (ROI). That is an ROI of 3,700%!

Email marketing allows you to reach previous customers and prospects of your business.

Digital Advertising and Why You Need It

So far, 69% of Americans have shopped online, with 2.14 digital buyers on the web in 2021. Online shopping is predicted to reach 4 trillion users in 2020. And in the United States, we’re expecting to have 300 million online shoppers (91% of the entire country) by 2023.

An Overview of Digital Advertising

The Internet and digital advertising is the best way to reach customers. Because they spend the most of their time on the internet. Digital advertising uses Internet-based advertising tools to research, manage, track, analyze and improve online advertising campaigns because everything is traceable you get measurable results.

Getting the Right Audience with Digital Marketing

Digital Advertising allows me to help your business reach the right people with your message. You can have the most appealing logo, or an easy to navigate website, backed by top-notch customer service. But, none of this matters is your are not reaching the right audience for your brand.

Digital marketing has raised the bar in advertising. When done effectively by an expert, digital marketing seamlessly integrates into your target customer’s user experience in a natural and non-intrusive way. It is often personalized to maximize relevance to your target customer, maximizing conversion rates. Everything can be tracked virtually so it can been seen what a customers steps taken with your ad.

It is Unique

Digital Advertising is not just one thing. It can look very different depending for every company. Your company, goals, you target customers all factor into what works and what your plan should be.

Some businesses will find PPC very effective while others bread and butter might be email marketing. For most companies it is a mix of multiple items (usually SEO, PPC, content creation/marketing, and email marketing). I offer insight and perform research into your company, competition, and industry to formulate a digital marketing plan.

Digital Advertising vs. Traditional and What’s Best for Your Business

Digital media includes everything you see online on a computer, phone, or tablet. Any time a website is reached from a Google search, or someone views an online ad, or visits a companies page on social media – those are all digital media.

Digital also includes some more advanced realms like Geofencing. Geofencing utilizes location-based services such as wifi, cellular data, or GPS when a mobile device enters or exits a boundary.

Consumer attention is shifting every year from traditional to digital, and so is money. Internet surpassed TV ad spending in 2017. Internet is now the biggest ad medium and is still growing.

Online digital advertising works. It’s advertising that you know works because you are involved in the process and can track results. Digital allows you to accurately track and achieve an ROI not possible through other means.

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