Pay-per-click Advertising

PPC Creation and Management Services

PPC, or pay-per-click advertising, is a powerful way to target your qualified audience. PPC is a trusted way to raise brand awareness and drive qualified traffic to your site. When searches are looking for products or services that you offer and are server your companies ad, that ad boosting sales and offers high conversion rates.

Get a powerful PPC campaign to help your business increase it conversions and revenue.

Paid Ads can Drive Results For Your Business

Paid ads lead to growth.

Competing online with other business is challenging. Paid target ads that attract the right customers are as good as gold. Whatever stage your targeted customer is at in the buying cycle getting an ad in front of them – leads to that person getting to know your company and buying.

Is your business looking to expand or grow this year? A expert PPC campaign can make it happen.

PPC is used by millions of websites and businesses all over the world and has been for nearly two decades. PPC is powerful, cost-effective and often complex.

The goal of my PPC creation and management services is to drive as many leads and/or sales as possible per dollar spent. PPC should be delivering a positive ROI (return on investment). Reach your current and soon to be customers where they’re already looking. Ads provide searchers with an offer relevant to their search query.

These are not just simple ads. Google Ads has a sophisticated billion dollar platform for paid search. Google ads delivers targeted ads to your potential customers at the exact moment they are searching for a product or service like yours. A well crafted ad entices your customer to call, click or take an action. Setting this up involves in-depth keyword research, ongoing management, and refinement. There is always testing, competitor adaption, and reporting to be accomplishes.

Who shows up on the top of a search page is determined by the advertiser’s Ad Rank. Ad Rank is calculated by the Cost per Click Bid (the highest amount an advertiser is willing to bid) and the Quality Score (which is calculated by the click-through rate, relevance, and website quality). This allows high-quality ads to reach target customers.

Successful Paid Marketing Campaigns

I work to created and manage your Google Ads campaign. This includes researching, develop your your targeted the keywords that will drive conversions (purchases, leads, goal completions) to your website, management of the ads, and reporting and meetings for progress.

Keyword Research

Highly focused keyword is one of the most important steps to create the most powerful, cost-effective, and highly successful campaign. As part of this process I find keywords that your targeted customers are going to search. A targeted customer is the person you’ve identified as most likely to purchase your products.

Picking the best keyword(s) is key to a successful ad campaign. Extensive keyword researched using keyword planners and tools is required to help determine exactly which keywords have the potential to provide the best ROI.

Competitor Analysis

Understanding your competitors and their tactics is often key to running a successful campaign. Insight with a competitors campaign can be a huge competitive advantage. Preforming a competitor review, research and actionable results involve – reviewing competition data, testing your ad copy, and adjusting strategy.

Campaign Creation

I set up your Ads campaign, write and create ad copy and configure all settings. When creating your campaign as a PPC specialist, I offer help optimizing your campaign from its initial creation in a wide range of industries for Google Ads.

Writing Ad Copy

Effective ad copy gets higher PPC rankings, delivers a greater ROI all while saving money. Every business needs traffic, PPC coupled with great ad copy can drive tons of traffic.

Campaign Management

PPC Campaign management allow delivery of high-quality instant traffic to your site.

Having PPC expertise and analyzing historical data to find what performs most favorably, and tailor your ads perform in a similar fashion is all a part of campaign management. Ongoing reviewing of keyword bid adjustments, top performing keywords, ad copy, and landing pages is needed to deliver the best results.

Ad Variations and A/B Testing

Ad variations and A/B testing allows creation and testing variations of ads across multiple campaigns to determine which ads lead to the highest click-through and conversion rates. Also developing landing pages, copy variations and testing these variations is what leads to the highest performing ads.

Landing Pages and Site Development

Paid ads need to be linked with websites that convert. Part of a highly successful PPC campaign included having highly converting landing pages and a site that works and performs to top-tier standards. I offer design and development services for sites that needs landing pages added or additional business website work completed.

Conversion Tracking, ROI and Analysis

Analysis is completed to show what ads and keywords are creating leads and effective. Conversion rate analysis, ROI and campaign analysis are all available. This is a absolute to monitor to be sure that PPC is being done the most efficient, and even current working strategies can changes based on what the competition is running or doing for ads.

Reporting and Meetings

Each month I provided PPC reports and we setup regular recurring meetings (usually on a monthly basis). As part of these meetings we cover progress, what has be completed and a list of planned work.

What is PPC?

PPC stands for pay-per-click or pay-per-click advertising, is a model of internet marketing. It allows business to buying visits to their website and pay everything time one of their ads is clicked. This is opposite to attempting to “earn” those visits organically by ranking for search terms.

Search engine advertising, specifically Google Ads (formerly Adwords) is one of the most popular forms of PPC. Google Ads is a paid advertising platform that falls under the marketing channel known as pay-per-click (PPC), where your business (the advertiser) pays per click or per impression (CPM) on an ad.That ad is placed in a search engine’s sponsored links, then when a person searches something related to your business offering show up in the the top on the Google results page. There are others types of ads which I will cover.

What is Google Ads?

Google Ads (formerly known as Google AdWords from 2000-2018) is the largest and most used PPC advertising system in the world. The Google Ads platform lets businesses crate ads that show on Googles search engine results page.

Google Ads when created and managed properly gives businesses an effective way to drive qualified traffic, with customers interested in product or service.

The ads can be business advertisements, service offerings (that your business provides), products, video content, and more. The ads show on the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos (on the Google Display Network).

Today running aid ads is almost a must for most businesses. Paid campaigns that are strong and focused, get more clicks — leading more customers buying or booking your products or services. Ads is profitable for most businesses and part of a larger strategy. Google Ads has been around for since 2000 and has evolved, and is not Google main revenue. It has been widely used over the last decade and has become increasingly popular year after year for all businesses across all industries.

Text ads have been some of the most popular. Text ads appear on Google results pages and across the Google Network. Text ads appear above organic search results. These ads provide a headline, display URL, and description where we can craft a snippet about your businesses products or services. These ads can have a “call to action”, link to make a phone call, “Buy” or for services a “Get a Quote” link.

Display Ads, Remarketing Ads, Shopping Ads, and video or rich media advertisements are also all available. Google offers a variety of PPC solutions to deliver the right message for your business.

Is Google Ads Effective for Businesses?

Yes, for most businesses. When properly created and managed, you can boost your website traffic and conversions, increase phone calls, and increase your in-store visits. It is a billion dollar per year successful pay-per-click (PPC) advertising system. It can almost any type of business as long as you have positive ROI. It does require time, money, and proper management. Most businesses find it work the time and effort because Google Ads delivers measurable ROI.

Google Ads is particularly effective because most of the Search traffic goes through Googles Search Engine. More searches and more traffic delivers more impressions and clicks to your ads.

Ads can be tailored to suit your budget, Google Ads gives opportunities to set budgets, cap budgets, and pause or stop ad spending at any point in time.

To get the most out of PPC the best bet is to incorporate it as part of an overall larger strategy involving organic search, other forms of digital advertising, and Search Engine Optimization. The exact plan will depend on your business goals, current status of website, industry, your business and marketing budget. Overall I am looking for what will be most effective for your business.

When does a Google Ads, Ad Appear?

It is complex.

Google Ads displayed ads on different places across the web as soon as your ad is live. Google Ads delivers well-timed ads on mobile and desktop devices across your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours on Google Search or by using Google Maps.

Displaying on Google Search is the most popular way and depending on the keywords select, how you target your ads, whom you choose to show them, the types of ads created, and more advanced factors.

What Businesses see the Best Results from Using Pay-Per-Click Advertising?

For most business using PPC Advertising is a pillar of achieving your goals. PPC management takes knowledge of PPC works, how to properly run it and insight into business websites and SEO with an overall marketing strategy. I work to understand your business, industry, goals and how your customers are searching. These are all combined to crated and make targetd ads to drive business to your websites. The most valuable use of PPC for most business include:

  • Generate Leads and Sales: Pay-per-click marketing allows you to reach leads and prospects when they’re searching or similar or exactly your product or service. At this point in search they are usually conduction researching or looking to buy. PPC is highly effective way to get customers.
  • Business Seeking Growth: Companies who invest in Google Ads, get eager buys to their website. Those buys are searching for products or services now – and wouldn’t have normally found a site organically from a search. Ads provide businesses immediate and long-term growth.
  • Nearly Instant Results: Unlike SEO (Search Engine Optimization) PPC can start showing your ads to customers almost right away. After your campaign is set and starts running (generally days to weeks) your target audience is seeing it and click to your website. SEO can often take months or more for traffic to your site. Ads an provide brand awareness and drive clicks to landing pages, and even conversions.
  • Top Placement: Google Ads places paid ads about organic search results. Running PPC advertising puts your company at the top of the Search Engine Results Pages (SERP) giving increased exposure.
  • Part of your Overall Strategy: Building a new website or optimization an existing website takes time. So does SEO in the form of keyword research, content writing, link building, and all the other aspects. From the day a website starts being optimized, it may be months before results take hold. PPC advertising helps form a full strategy. Once ads are created and go live they will appear on Google Search, Google Platform or other PPC provider. Searchers are out there on their phones, tablets or computers looking for services and products like your company offers.
  • New Websites: For new websites or business to gain leads, PPC is usually a must. It’s a well known fact that new websites are hard to rank. There is most likely a Google Sandbox. The Google sandbox, while never officially confirm by Google is believe to exist by many SEO’s. The sandbox refers to a filer of the search algorithm that prevents new websites from ranking in Google’s top results. It is an allege probation period for new sites, until a site is aged it will not rank. If Google does not have a “sandbox” there is something that SEOs, even some of the top in the world believe exists that causes a brand new website from reaching the top SERP (Search Engine Results Pages).
  • Compete with Competitors: If you are just beginning to establish an online presence for your business in a space already dominated by large companies, it’s going to take some time to carve out your own space on the Search Engine Results Page (SERP.) Fortunately, however, ad placements cover up to 85% of the space above the fold, and 80% of search results contain Google Ads ad placements. This means that, even while you are working to establish your place in the organic results, you can buy visibility for those keywords that your larger competitors may be targeting organically.
  • Promote New Products or Services: Your target audience is often no aware of your new products and services, therefore they do not know what to search for. PPC lets you run an ad right to your target audience.
  • Non-Profits: Google offers a Google Grants program where to charities who when they apply and are approved can receive a $10,000 credit of per month for Google Ads.

What Businesses do not Benefit from Using Pay-Per-Click Advertising?

PPC is an attractive powerful way for businesses to advertise and in general is a valuable online marketing strategy. PPC is not right for all business or all goals including:

  • Big Dollar Competition: Most PPC including Google Ads is a bidding system. In spaces with large national competitor or companies with huge biggest, if they outbid you that competition can drive up the budget of ads. Higher ad prices mean you you might not achieve an ROI. If your business is running ads for a specific keywords relevant to your industry, you need to be able to compete, or at least match, the budgets of your competitors. If the budget does not match your ads may end up having a significantly limited audience.
  • To Build a Long-term Business Presence: PPC Advertising (pay-per-click) just as the name states is pay-to-play advertising. PPC is paying for ads. As soon as the ad budget is used up, or ads are stopped those ads are not longer showing to potential customers. PPC is not SEO. While both are usually used to achieve results in conjunction. If you are over time looking for a long term strategy to build your business and rank it that is Search Engine Optimization.
  • Prohibited content and policies: All products and services have to follow the PPC advertising policies. There are prohibited items on pay-per-click advertising platforms that cannot be advertised. These include dangerous products or services and counterfeit items. Restrictions are also in place that do not allow dishonest behavior or inappropriate content. There are also some industries such as healthcare or finance that need to follow additional specific laws and industry standards.
  • No Expertise, Time or Budget: PPC companies work to creating and running ads and paying they simple, because they want your ad money. However, remember you are competing against freelancers or marketing agencies that have more experience since it is a bidding system. Even without the competition creating and running effective PPC ads takes skill, work and a lot of time. The only way to have the best performing campaign, and make the most of your money is to actively manage it or hire someone too. The biggest wastes of money with PPC I have seen over the years are “set and forget” campaigns or ones that were poorly setup and managed. If a member of your team does not have a PPC background running ads and the time to monitor it frequently (daily or weekly) consider seeking out a PPC expert to help. With paid advertising, as always you need a proper budget.