Search Engine Optimization SEO Albany, NY

What is SEO?

SEO stands for Search Engine Optimization. It is the practice of increasing the amount and quality of traffic to your website from search engines like Google and Bing. Just “search” is sometimes what it’s called.

As a simple business concept, you want to increase its visibility in search results (provided by Google or other search engines) to meet goals like more sales or selling service. When users search for something you sell or offer, you get found.

When you hire a freelancer or SEO company, you should be looking for an expert or experienced team to help deliver results. Who you hire and the techniques they implement are crucial for ranking higher in search results.

How Long Does SEO Take?

The true answer is – It depends. It depends on your goals. It also depends on your current website, how much improvement is needed, your competition, and vertical. It is multiplied further by what keywords you are trying to rank your products and services. There are more than a hundred variables to results for SEO and how long results take.

Some results can be less than a month. Often for new sites or websites needing vast improvements, it will take half a year or longer.

Google ranking is the hardest thing to predict and if and how long it will take to start producing results.

I continually work monthly to increase progress and keep you updated of the progress.

What can you expect from Albany Viking?

I am an experienced freelance SEO located in Albany, New York. I offer professional white-hat SEO services, and I:

• Commit to understanding your business and the products or services you sell
• Craft an SEO Strategy specific to your website and project
• Use the tactics that I have found worked on current and past projects and I will work to make the most impact on your business
• Provided keyword research and organic SEO tactics will be put to work to rank your site
• Use Off-Page SEO such as valuable link-building to grow your website’s traffic and trustworthiness
• Provide expertise on Technical SEO including options for fixing site issues and PageSpeed
• Thoroughly analyze your competition
• Write quality content to keep your site content fresh and get maximum conversions for your services or products
• Hold meetings that are productive, short, and to the point
• Present clear, concise work in Project Management Tools and reports from SEMrush, Moz, Google Analytics, Google Search Console, and other software or sources to show progress

The Search Engine Optimization Process

The process that is all-inclusive and works the best for monthly SEO comprises five major components: Audits, Technical SEO, On-Page SEO, Off-Page SEO with link building, plus meetings to work and review progress. I get started by meeting by reviewing your needs and company goals.

I then work to get an assessment of your website’s current state. The review includes any technical issues, best practice review, organic standings, your goals, and competitors. This best lets me evaluate your website’s current status, needs and formulate a plan along with key performance indicators (KPIs). I offer a no-cost meeting to get started that is a one-on-one consultative approach. I strive to achieve your goals using proven strategies that maximize your time and money. Committed business owners can achieve a stellar ROI in most verticals.

SEO Audits

I use an SEO audit to analyze how well your website is related to your goals and best practices. An audit or high-level overview is the first step in creating an actionable plan.

On-Page SEO

On-page SEO (also known as on-site SEO) is an essential part of online strategy. On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and with the goal of organic traffic on Google, Bing, or Yahoo! searches engines. To be optimized and show up in search results, a website needs to have correct and optimal on-page SEO.

Multiple factors affect SEO, including the content of a page, speed, design, headlines, HTML tags (title, meta, and header), and images. Every factor combined determines your website’s visibility in the search results. I help you ensure you have high-quality content. Search engines love high-quality content, high word count, unique, fast loading, and readable content.

Off-Page SEO

Off-page SEO, frequently called Off-Site SEO refers to actions taken that are not your website. Off-page items impact your rankings on search engine results pages (SERPs).

The factors that Off-Page focuses on improving are popularity, expertise, authoritativeness, and trustworthiness. The improvements are accomplished by other reputable sites or platforms creating backlinks to (or promoting) your website. A quality backlink is Google’s way of seeing another website vouched for the quality of your content or your expertise.

Off-page plays a large role in a page’s ability to rank for search algorithms and ranking factor.

Local SEO

Local SEO refers to the process of helping customers in your local area find you. It also works to keep your business in the customer’s mind because you show up on relevant local searches. These searches take place on Google, as well as on Apple Maps and Google Maps. Over half the searches are by mobile users.

When potential customers search businesses like yours, you want to appear at the top of local results.

Local SEO focuses on getting the most out of Google My Business. It also works on local citation building, keyword targeting, and working to build locally reputable backlinks. These, in turn, boost your local search rankings. It can also encompass the management of ratings and reviews.

Technical SEO

Technical SEO refers to the process of optimizing a website for Search Engine crawling and indexing. It also includes back-end improvements to the website and or server (structure, HTTP header responses, XML Sitemaps, redirects, SSL certificates, metadata, etc.). Technical SEO has a direct and indirect impact on search engine crawling, indexing, and ultimately ranking. A subitem of technical SEO is load time optimization. Websites need to load fast. PageSpeed or how fast a site loads, is a factor because Google wants your users to have a good experience.

Fixing or improving these themes help search engines easily crawl your website or rate your site higher.

Meetings and Reporting

You can get real-time updates as the work I provide is on project management tools. These tools allow us to collaborate. If you have a team of 1 or 50, everyone gets the access they need. I provide reporting and meetings based on your requests. At a minimum, I like to have a monthly meeting, but I don’t hold or attend any non-productive meetings.

Keyword Research & Strategy

Keyword research and strategy are a crucial part of SEO and are completed to see what your current website is currently ranking for, and then to take a look at keywords you would like to rank for and conduct additional keyword research to build a list that is obtainable. Keyword research needs to be completed to find the words and phrases that people use in search engines with the end goal of optimizing content around those terms to rank. Keyword research is usually the first step of any On-page, Off-Page, or PPC SEO campaign (after any audits, and fixing speed or technical issues).

Content Writing

I can produce SEO-friendly content for your website. Content varies by industry but is often written and optimized for pages, news articles, blog posts, products, and services. Search Engines love updates or brand new content.

Link Building

Quality backlinks are massively important if you are trying to rank and website. Google ranks websites that show expertise, authority, and trust. If you can get quality backlinks to your site, Google recognizes that as an authority signal and will reward your site with higher search rankings.

SEO Code of Ethics

I commit myself to honesty and personal accountability in my work. As a professional SEO, I constantly strive to achieve my client’s goals, help them with higher rankings, improved traffic and conversions, and positive ROI while adhering to my Code of Conduct and Ethics.

Trusted Search Consultant in Albany, New York

I am a trusted Search Engine Optimization Consultant in Albany, New York. I have a publicly posted code of conduct and ethics.

Want to see if we would be a good fit to work together?

Set up a free consultation with a professional by video or phone, and I will meet with you to discover how my services can benefit your business.