Small Business Website
What do web small business website services from Albany Viking include? I tailor your small business website to needs. Get the best for your company, products or services, and goals. The result is a website that your company your customers love.
My Goals is Helping You Succeed
What makes me one of the best freelances creating small business websites in the Albany, New York area? I focus on you and your business goals!
I have developed and designed websites from small basic to large multi-million dollar company websites, and as any of my clients will tell you- I provide what you need.
If you are a small business just getting, startup or established company that has been in business for years – I can help.
Ready to Talk About Your Project?
Every Small-Business Needs a Website
A website is a must for small businesses. It allows your company to promote and sell your products and services, and give a customer all the information they need. At the same time, it allows you to distinguish your company from your competitors, especially for customers who use the internet for everything. Every business needs a website.
- Grow your business – Make your company, products, and services found. The majority of customers are using a businesses website to find and engage with that businesses
- Your customers expect it. Having a website and professional online presence shows credibility. Not having a website for a reputable business in 2020 is off-putting. Consumer behavior has changed over time and it is imperative for a business to adapt to the evolving technologies in the digital era. Do your customers trust a business that doesn’t have a website?
- Your competitors does what works. Most businesses don’t spend frivolously. None spend on things that don’t work. The business that has amazing websites and is running PPC and conducting SEO – it is in their best long-term and financial interest to do so.
- Get more customers and show up in Google Searches – Over 90% of U.S. consumers use the Internet for research before making a purchase. That means they go to Google and type in one or more keywords, like “best hiking backpack” or, if they know what they want, “best realtor in Albany, New York. Having a well-built small business website opens up opportunities for SEO and to show on search engine results pages (SERPs).
- Gain an advantage over your competition – The biggest gap in business online is when a business runs away with all the efforts unchallenged for years.
- Grow your business – Make your company, products, and services found. The majority of customers are using a businesses website to find and engage with that businesses
- Your customers expect it. Having a website and professional online presence shows credibility. Not having a website for a reputable business in 2020 is off-putting. Consumer behavior has changed over time and it is imperative for a business to adapt to the evolving technologies in the digital era. Do your customers trust a business that doesn’t have a website?
- Offer support – You can offer support for both your customers and employees on your website. This comes in many different forms and options. Having a website is one part of gaining a competitive advantage takes strategic planning, extensive research, and an investment in digital marketing.
- Control your business – Brand perception can be positively influenced by having a website and controlling the content.
- People are searching – People are searching for your business, your area if your a local business, your products and services. If you not online they will find your competitors.
Small-Business Website Needs
Get a professional website tailored to your business. I can help with simple or complex sites.
Content Management Systems (CMS)
CMS stands for Content Management System and as is the most popular option for small businesses. A Content Management System lets small businesses created and manage digital content. While a CMS is technical to set up and develop, day-to-day operations by business owners and employees of your business can be completed without prior programming knowledge. A Content Management System offers amazing value helping your business manage your pages, media and integrate with other services improving business efficiency and allowing expansion in the future. A CMS is a type of dynamic website that can store the data such as content, documents, media, and user data in a front and back-end that are easily viewable and easy to modify.
eCommerce Sites
With an E-commerce website, you can sell your products or services online.
I focus on developing impressive eCommerce designs that function and increase sales conversions for your online business. Whether you have a new company in the start-up phase or have a seasoned brand, I can help with solutions and projects for growth, or new development.
Static and Simple Websites
Static websites and some simple websites are options as well for non-complex projects. They do not utilize any programming language. They use HTML, CSS, and maybe some JavaScript. They are small, lightweight, and there is generally no very little server-side processing required to view the website.
Custom Sites
Get a website that is as unique as your small business. I offer custom designs or full from-the-ground-up full websites. Get a custom professionally designed-brand-differentiating website. A custom site built to your needs increases sales, boosting the bottom line, and growing your business. Whatever your needs, custom options are available.
Success Beings with Planning
Creating a business website is an interactive process between us. It consists of planning, communication, design, development, progress updates, and working together. In the Capital Region, I work with clients to focus on their goals and specific project requirements. Clients work closely with me every step of the way, approving all designs and development before launch.
Before we start a project, we need a clear vision. We should talk, agree and sign a contract. While delivering what you need, I want to avoid any scope creep, and I do not want to go over any budgets or deadlines. Having a clear vision, agreed-upon timeline, solid plan, and contract increases our chance of success of what we build is what your company needs. I say we because this achievement is a shared success. Let’s take a deeper dive into how the business website progresses.
Website Phases
- Identifying the Goals of Your Website – With small business websites, I want to identify and agree upon your goals. These can short-term and long-term. The biggest reason I end up redoing or starting a project over for clients is – the website they did or hired a hired freelancer or agency to do – did not achieve the intended goals. Some frequent website goals are to generate leads.
- Generate phone calls
- Book appointments, sell services, consultations, or reservations
- Increasing your businesses brand reputation and awareness
- Improving your customer’s experience
- Gaining a better understanding of your audience
- Increase your email subscribers
- Raise your conversion rate
- Modernize your website
- Drive offline company sales
- Planning the Website – After reviewing your goals. It is best to discover and research what the rest of the project will look like. This to get a clear understanding of the company, website purposes, and long-term strategy. Also included should be the target audience you want to attract to your site and any technical information or actions that need to be performed. In the planning stage, high-level details should all be worked out along with a sitemap and wireframe creation. Competitor analysis is performed to evaluate your competitors’ companies, products, and marketing strategies.
- Initial Setup – The initial setup of the framework or CMS on a test environment is conducted.
- Design – the Look and Feel, and Structure – A theme is created or selected and, your website starts to take shape. At this step, it is necessary to have most items committed. The layout and structure is created. Content is provided by the client and content writing is usually also involves and underway. It is better important that all website content as early as possible, preferably before or during website coding. The structure helps layout the content, pages, and demonstrate basic functionality. The layout and design will contain colors, branding, and the company logo. At this point, a customer can review the design and provide feedback.
- Content, Media and SEO – All written content and media such as images, photos, and videos is created entered on the site at this point. The customer and target audience must be kept in mind while you work during all design and content creation. A big part of what I help businesses with is content and initial SEO. A business website must have content that speaks to its audience. Not only is the content required, but the content needs to be tarted, engaging, and educational to your audience. It also needs to be optimized for search engines. Initial SEO, technical SEO, and PageSpeed optimization are included with all projects. It’s best practice to always keep SEO in mind and long-term goals as they can have huge positive impacts in the long run. While building a website is the best time to focus on SE, at the foundation..
- Development and Coding – All functionally is added and tested for contact forms, integrations, and CMS plugins at this step.
- Testing, Review, and Launch – The final step in your business site project is checking every form, every script, proof-reading, running testing on different browsers, and even testing on real mobile devices to ensure your website works and there no mistakes such as a broken link. After reviewing your site is launched.
- Updates, Long-term Support, and Optimization – A website is more of a service than a product. The most successful websites are not “delivered” once and forgotten. Updates are required for content and the site itself if there is a CMS, plugins, and hosting. Long-term optimization such as digital advertising, Search Engine Optimization, and PPC are also available.
Why Hire an Expert?
Considering hiring an expert if you have:
- A Business or eCommerce sites that want to rank
- A complex project
- Websites with advanced capabilities
- You lack the time, or capabilities to build in-house your company
- You would prefer your site to be built, managed, and optimized by an expert long-term